A new music scene is emerging in London …
"conducive to optimism about the future of classical music" **** The Times (April 2016)
Over the last few years ‘classical club-nights’
have become an increasingly visible feature of the city’s nightlife. This has been fuelled by
the next generation of classical performers, composers and promoters who are redefining the rules, and breaking out of the constraints of the traditional concert hall.
At the forefront of this new movement is Nonclassical. Founded by composer Gabriel Prokofiev in 2004, Nonclassical is a club-night and record label based in East London. The club night has had residencies at venues such as Hoxton Bar & Kitchen, The Shacklewell Arms, The Macbeth, and The Horse and Groom, as well as hosting one-offs in locations such as Kings Place, Cargo, XOYO and The Roundhouse.
The audience represents a young generation of music lovers who are searching for the latest exciting developments in music. At each event, innovative and virtuosic classical musicians blow away audiences with their incredible musicianship and new compositions.
The success of the night partly stems from the fact that it presents classical as if it were rock or electronic music. Bands play through the pub’s PA, everyone has a pint in their hand and perhaps most importantly there are DJs playing throughout the night. Even the most sceptical visitors to the club can’t help but be stimulated by being so close to the high-quality musicianship presented at Nonclassical. Classical music can be part of everyone’s lives and this night is part of rediscovering its relevance.
The Nonclassical record label has released 14 albums to date, with an ever-growing spectrum of music represented (such as Tansy Davies, Juice Vocal Ensemble, Aisha Orazbayeva, GeNIA, and Joby Burgess). The idea behind the releases is to record forward-thinking, contemporary classical music and then invite musicians and producers who usually work in different genres of music to remix them. Artists such as Tim Exile (Warp), Thom Yorke (Radiohead), Murcof, Hot Chip, Simon Tong (The Good, The Bad and The Queen, Gorillaz and The Verve), Mira Calix (Warp), John Maclean (The Beta Band and The Aliens), Gabriel Prokofiev among many other up-and-coming innovators in their own worlds, have remixed pieces for the label to stunning effect.
Here is a selection of the press we have received:
"Gabriel Prokofiev’s ace night that turns classical music on its head"
"Clubbing Pick of the Week"
"Without doubt one of the most enjoyable fixtures in London’s new music calendar"
"Prokofiev and his team deserve credit for their determination to take ambitious new music projects to venues outside London’s publicly funded arts centres."
"If I were a traditional concert promoter, I’d be rushing to the nearest board-room to try and
work out how this kind of atmosphere can be recreated."
The Sunday Times
"The mainstream institutions are missing a lot. They’re missing potentially large ticket sales
and the artistic and cultural opportunity of a lifetime — a chance to join with the newest,
most powerful force in the art they claim to represent, and to connect classical music with a
new generation of smart younger people"
Wall Street Journal
"While cynics repeat their gloomy predictions about the future of the “classical music
industry”, a new generation of artists is already redefining the concept… Prokofiev’s work
as a composer, producer and founder of the Nonclassical label has capitalized on this
interest to develop a fresh approach to the presentation, dissemination and consumption of
"A bold and brilliant attempt to bring classical performances to a neglected audience"
"It was an overwhelmingly heartening experience to see audiences so appreciative of new music.
Nonclassical deserves its longevity. It is a beautifully no-fuss concept."